London-based Creative working across Art Direction, Design and Photography. Primarily creating narrative-lead outcomes that incorporate both digital and physical methods.
Currently working as a Senior Designer / Art Director at U DOX.
Please reach out for collaborations and freelance opportunities or to request a portfolio.
Selected clients & collaborators include:
Adidas
Asprey
Bihan Lin
Calm
Depop
DoBeDo
Happy Betsy
Havaianas
Hermes
One & Only
Prada
Shovel Dance Collective
System Magazine
Stussy
Timberland
Tyrone Lebon
Zara
Zachary Anderson
Email
Instagram
LinkedIn TIMBERLAND X OFFSPRING
DESIGN and ART DIRECTION for the Timberland Leather Workshop at Offspring KX hosted by Make It Wet and Studio Candice Lau.
We immersed the Offspring community within Timberland’s brand story through a hands-on, leather workshop, strengthening their heritage brand value within sneaker culture.
“Tagged” as a concept focuses on Timberland’s iconic shoe tag, enabling sneaker heads who desire limited edition products to engage with the brand’s storytelling through the micro collaboration with Make It Wet.
COLLABORATORS
Make It Wet, Designer
Studio Candice Lau, Leather Technician
2025
MEGARIDE
DESIGN for adidas Megaride.
Lamine Yamal became the face of our adidas originals campaign for the Megaride sneaker & Teamgeist tracksuit.
Inspired by the concrete environments of the main campaign, I created and shot concrete casts of the shoe as wrap-up content for the U DOX social channels as well as a small publication showcasing the campaign.
COLLABORATORS
Alex Cascallana, Photographer
Kai Nguyen-Blamey, DOP
Jake Songui-Hunte, Stylist
2025
DAME X
DESIGN and ART DIRECTION for DAME X.
Building on our “Always Dame Time” creative from Dame 9 we created a campaign that spotlighted the uncompromising build quality of the Dame X at it’s low low price of just $90!!
Using reference points from 90’s tele-shopping, we created a campaign in the form of an infomercial that blurs the lines between fiction & reality.
COLLABORATORS
Jason Nocito, Photographer
Sweetie Pie, Director
Bus.Group, 3D Product Images
2025
HAVAIANAS
DESIGN and ART DIRECTION for the Havaianas “Break the Rush” activation that spanned Paris, Milan and London. Our purpose-built environmental spaces immersed guests in music, food and product customisation.
We translated the iconic brand’s Brazilian way of life, in a way that connected and resonated with local city cultures, where city dwellers could ‘Break the Rush’ with the world’s original flip-flop brand.
Partnering with local tastemakers to create content for TikTok and Instagram in each city, we validated Havaianas’ place in urban streetwear and Y2K style.
COLLABORATORS
NTS, Music Partner
Cloud & Horse, Kiosk Fabricator
Andy Knight Ltd, Furniture Fabricator
2025
HAPPY BETSY SS25
PHOTOGRAPHY and ART DIRECTION for Happy Betsy SS25 capsule collection.
COLLABORATORS
Betsy Leung, Fashion Designer
@jjennaartistry, Make Up Artist
2025
ADIDAS X 100 THIEVES
DESIGN and ART DIRECTION for adidas x 100 Thieves.
For the second drop of adidas x 100 Thieves we created a shoot and accompanying zine centred around the early 2000s japanese streetwear magazine aesthetics.
The 100 Thieves team wanted to have a manga one shot in the zine that paid homage to their community, so after developing the narrative we worked with manga illustrator Fabio Salernitano to bring the one shot to life.
Taking inspiration from videogame pixel art & the main motif of the collection we created an embossed flame pattern sleeve to house the large format zine.
COLLABORATORS
Nate Guenther, Photographer
Fabio Salernitano, Illustrator
2024
DAME 9
DESIGN and ART DIRECTION for DAME 9.
Inspired by the always-on mindset of Dame we created “Always Dame Time” to showcase the everyday moments where Dame is locked in and thinking about the court.
For the lead-up to the BAPE launch I created a digital shot-clock and store display to link with Dame’s close ties with last-minute points. This was used on adidas basketball and BAPE channels to countdown to the launch. This was then fabricated and displayed in both the BAPE and adidas flagship stores in New York.
COLLABORATORS
Ricky Alvarez, Photographer
Antosh Cimoszko, Director
Gilles O’Kane, DOP
2024
SHOVEL DANCE COLLECTIVE
PHOTOGRAPHY and ART DIRECTION for Shovel Dance Collective’s latest album titled “The Shovel Dance”.
COLLABORATORS
Shovel Dance Collective 2024
YOUR LOCAL PUB(LICATION)
ART DIRECTION and GRAPHIC DESIGN for Your Local Pub(lication).
Your Local Pub is an independent small press created by Brad Gilbert and Michael Caplan. We want to be a resource for small artists and designers who don’t always have good options to start publishing collections of their work.
We’re trying to approach publications from a different angle, thinking about bindings that allow for deconstruction and reconstruction into wall-hanging prints.
COLLABORATORS
Michael Caplan, Website and Production
Michelle Lim, Design
Michael Caplan, Artist (TOTS)
Liam Hart, Artist (Humpty Dumpty)
Gabriel Gayle, Artist (Book of Eyes)
Jungwon Jay Hur, Artist (Mantra)
Brad Gilbert, Artist (A Castle By The Sea)2024 - Present
BIHAN LIN
ART DIRECTION and GRAPHIC DESIGN for Bihan Lin SS24 <Wild Leaves>.
Drawing from the collection’s inspiration (Patti Smith’s Wild Leaves and the film Bandit) I looked to build upon Bihan’s existing logo to create a 3D logo for the collection that matched the energy and colour of the source material. Bihan’s print designs were created using scanned leaves and I built upon these images to create more abstract patterns. I also continued this approach into the lookbook and display proposal to achieve something that felt energetic but not sporty.
COLLABORATORS
Bihan Lin Studio, Fashion Designer
@Stephanietibooo, Show Director
@Methmn, Set Design
Weishan Hu, First Look
Jennifer Zhao, PR
Moonquake Studio, Videography
Yawei Wu, Music2023