BRAD GILBERT STUDIO

London-based Creative working across Art Direction, Design and Photography.

Currently working as a Senior Designer / Art Director at U DOX.

Please reach out for collaborations and freelance opportunities or to request a portfolio.

Selected clients & collaborators include:
Adidas
Asprey
Bihan Lin
Ben Kelway Studio
Calm
Depop
DoBeDo
Happy Betsy
Havaianas
Lane & Associates
One & Only
Prada
Shovel Dance Collective
System Magazine
Stussy
Timberland
Tyrone Lebon
Zara
Zachary Anderson



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SEASONAL FW26

ART DIRECTION and DESIGN for adidas Originals FW26 Seasonal Campaign.

Caught in the moment

Our FW26 evolves the seasonal story, capturing moments that happen out in the world with a relatable, playful energy.

ADISTAR
’00s tech aesthetics built for the streets — a classic athletic style with a future feel.

CLASSIC
A sub-skate collection with subcultural roots — inspired by the past but made for today.

COLLABORATORS
U DOX, Creative Agency
Marius Knieling, Photographer
Joana Zibat, Stylist
Susanna Jonas, HMU
Angelica Wolańska, Movement
2026


GOUKANA

ART DIRECTION and DESIGN for adidas Originals Goukana.

8 til 8, a story of speed – retold by the streets.

Drawing on a running-inspired approach that speaks to pace, acceleration, and dynamic energy – much like the dirt bike crews of Los Angeles that shape the city’s diverse cultural landscape.

COLLABORATORS
U DOX, Creative Agency
Maxwell Tomlinson, Photographer
Joana Zibat, Stylist
Fabienne Hope, HMU
Angelica Wolańska, Movement
2025


SEASONAL SS26

ART DIRECTION and DESIGN for adidas Originals SS26 Seasonal Campaign.

The terrace collection combines sporting heritage told through the lens of contemporary street styles. We subtly infuse the sports narrative by reappropriating telephoto sports photography tropes through a streetwear lens.

SAMBA made for football; told through the backgrounds of grass-root pitches.

GAZELLE made for athletics; captured always on the move with purpose.

SPEZIAL the classic adorned by terrace cultures in the stands.

COLLABORATORS
U DOX, Creative Agency
Maxwell Tomlinson, Photographer
Joana Zibat, Stylist
Fabienne Hope, HMU
Angelica Wolańska, Movement
2025


TIMBERLAND X OFFSPRING

ART DIRECTION and DESIGN for the Timberland Leather Workshop at Offspring KX hosted by Make It Wet and Studio Candice Lau.

We immersed the Offspring community within Timberland’s brand story through a hands-on, leather workshop, strengthening their heritage brand value within sneaker culture.

“Tagged” as a concept focuses on Timberland’s iconic shoe tag, enabling sneaker heads who desire limited edition products to engage with the brand’s storytelling through the micro collaboration with Make It Wet.

COLLABORATORS
U DOX, Creative Agency
Make It Wet, Designer
Studio Candice Lau, Leather Technician
2025

MEGARIDE

DESIGN for adidas Originals Megaride.

Lamine Yamal became the face of our adidas originals campaign for the Megaride sneaker & Teamgeist tracksuit. 

Inspired by the concrete environments of the main campaign, I created and shot concrete casts of the shoe as wrap-up content for the U DOX social channels as well as a small publication showcasing the campaign.

COLLABORATORS
U DOX, Creative Agency
Alex Cascallana, Photographer
Kai Nguyen-Blamey, DOP
Jake Songui-Hunte, Stylist
2025


DAME X

ART DIRECTION and DESIGN for DAME X.

Building on our “Always Dame Time” creative from Dame 9 we created a campaign that spotlighted the uncompromising build quality of the Dame X at it’s low low price of just $90!!

Using reference points from 90’s tele-shopping, we created a campaign in the form of an infomercial that blurs the lines between fiction & reality.

COLLABORATORS
U DOX, Creative Agency
Jason Nocito, Photographer
Sweetie Pie, Director Duo
Kelly Grace, Production Designer
Zoey Radford Scott, Stylist
Gina Barrington, Hair Artist
Maggie Kerr, Make Up Artist
Bus.Group, 3D Product Images
2025


HAVAIANAS

ART DIRECTION and DESIGN for the Havaianas “Break the Rush” activation that spanned Paris, Milan and London. Our purpose-built environmental spaces immersed guests in music, food and product customisation. 

We translated the iconic brand’s Brazilian way of life, in a way that connected and resonated with local city cultures, where city dwellers could ‘Break the Rush’ with the world’s original flip-flop brand.

Partnering with local tastemakers to create content for TikTok and Instagram in each city, we validated Havaianas’ place in urban streetwear and Y2K style.

COLLABORATORS
U DOX, Creative Agency
NTS, Music Partner
Cloud & Horse, Kiosk Fabricator
Andy Knight Ltd, Furniture Fabricator
2025


HAPPY BETSY SS25

PHOTOGRAPHY and ART DIRECTION for Happy Betsy SS25 capsule collection.

COLLABORATORS
Betsy Leung, Fashion Designer
@jjennaartistry, Make Up Artist

2025


ADIDAS X 100 THIEVES

ART DIRECTION and DESIGN for adidas x 100 Thieves.

For the second drop of adidas x 100 Thieves we created a shoot and accompanying zine centred around the early 2000s japanese streetwear magazine aesthetics.

The 100 Thieves team wanted to have a manga one shot in the zine that paid homage to their community, so after developing the narrative we worked with manga illustrator Fabio Salernitano to bring the one shot to life.

Taking inspiration from videogame pixel art & the main motif of the collection we created an embossed flame pattern sleeve to house the large format zine.

COLLABORATORS
U DOX, Creative Agency
Nate Guenther, Photographer
Miso Dam, Stylist
Leibi Carias, HMU
Fabio Salernitano, Illustrator
2024


SHOVEL DANCE COLLECTIVE

PHOTOGRAPHY and ART DIRECTION for Shovel Dance Collective’s latest album titled “The Shovel Dance”.

COLLABORATORS
Shovel Dance Collective
2024