BRAD GILBERT STUDIO
London-based Creative working across Art Direction, Design and Photography.
Currently working as a Senior Designer / Art Director at U DOX.
Please reach out for collaborations and freelance opportunities or to request a portfolio.
Selected clients & collaborators include:
adidas Originals
adidas Basketball
Asprey
Bihan Lin
Ben Kelway Studio
Calm
Depop
DoBeDo
Happy Betsy
Havaianas
Lane & Associates
One & Only
Prada
Shovel Dance Collective
System Magazine
Stussy
Timberland
Tyrone Lebon
Zara
Zachary Anderson
Email
Instagram
LinkedIn SEASONAL FW26
ART DIRECTION and DESIGN for adidas Originals FW26 Seasonal Global Campaign.
'Caught in the Moment' evolves the brand's seasonal narrative, capturing authentic, unscripted moments out in the city.
COLLABORATORS
U DOX, Creative Agency
Marius Knieling, Photographer
Joana Zibat, Stylist
Susanna Jonas, HMU
Angelica Wolańska, Movement
2026
GOUKANA
ART DIRECTION and DESIGN for adidas Originals Goukana.
8 til 8, a story of speed – retold by the streets.
Drawing on a running-inspired approach that speaks to pace, acceleration, and dynamic energy – much like the dirt bike crews of Los Angeles that shape the city’s diverse cultural landscape.
COLLABORATORS
U DOX, Creative Agency
Maxwell Tomlinson, Photographer
Joana Zibat, Stylist
Fabienne Hope, HMU
Angelica Wolańska, Movement
2025
SEASONAL SS26
ART DIRECTION and DESIGN for adidas Originals SS26 Seasonal Global Campaign.
The Terrace Collection merges iconic sporting heritage with contemporary street style. Subtly infusing our sports narrative by reappropriating telephoto football photography tropes through a streetwear lens.
SAMBA made for football; told through the backgrounds of grass-root pitches.
GAZELLE made for athletics; captured always on the move with purpose.
SPEZIAL the classic adorned by terrace cultures in the stands.
COLLABORATORS
U DOX, Creative Agency
Maxwell Tomlinson, Photographer
Joana Zibat, Stylist
Fabienne Hope, HMU
Angelica Wolańska, Movement
2025
DAME X
ART DIRECTION and DESIGN for DAME X.
For his tenth shoe with adidas Dame wanted to create the first sub $100 signature basketball shoe. So building on our “Always Dame Time” creative from Dame 9 we created a campaign that spotlighted the uncompromising build quality of the Dame X at its low low price of just $90!!
Using reference points from 90’s tele-shopping, the campaign was presented as an infomercial that blurs the lines between fiction & reality.
Accompanying the main campaign were a series of high-end product visuals that highlight the silhouette’s premium materials and build quality.
The green visual throughline pays tribute to his new era with the Bucks.
COLLABORATORS
U DOX, Creative Agency
Jason Nocito, Photographer
Sweetie Pie, Director Duo
Kelly Grace, Production Designer
Zoey Radford Scott, Stylist
Gina Barrington, Hair Artist
Maggie Kerr, Make Up Artist
Bus.Group, 3D Product Images
2025
TIMBERLAND X OFFSPRING
ART DIRECTION and DESIGN for the Timberland x Offspring: 'Tagged' Workshop
After their recent rebrand Timberland wanted to reintroduce three of their iconic silhouettes to the Offspring community with a focus on craft. In response to this we immersed the community within Timberland’s brand story through a hands-on, leather workshop, strengthening their heritage brand value within sneaker culture.
“Tagged” as a concept focuses on Timberland’s iconic shoe tag, enabling sneaker heads who desire limited edition products to engage with the brand’s storytelling through a micro collaboration with designer, Make It Wet.
COLLABORATORS
U DOX, Creative Agency
Make It Wet, Designer
Studio Candice Lau, Leather Technician
Rebecca Zephyr Thomas, Event Photographer 2025
MEGARIDE
DESIGN for adidas Originals Megaride.
Lamine Yamal became the face of our adidas originals campaign for the Megaride sneaker & Teamgeist tracksuit.
Inspired by the concrete environments of the main campaign, I created and shot concrete casts of the shoe as wrap-up content for the U DOX social channels as well as a small publication showcasing the campaign.
COLLABORATORS
U DOX, Creative Agency
Alex Cascallana, Photographer
Kai Nguyen-Blamey, DOP
Jake Songui-Hunte, Stylist
2025
HAVAIANAS
ART DIRECTION and DESIGN for the Havaianas “Break the Rush” activation that spanned Paris, Milan and London.
Our purpose-built environmental spaces immersed guests in music, food and product customisation. Partnering with NTS we had DJs local to each city’s underground music scene bring the sound of Brasil.
The kiosk itself drew from classic European designs and incorporated a tonal pattern of the flip-flop sole.
We translated the iconic brand’s Brazilian way of life, in a way that connected and resonated with local city cultures, where city dwellers could ‘Break the Rush’ with the world’s original flip-flop brand.
Partnering with local tastemakers to create content for TikTok and Instagram in each city, we validated Havaianas’ place in urban streetwear and Y2K style.
COLLABORATORS
U DOX, Creative Agency
NTS, Music Partner
Cloud & Horse, Kiosk Fabricator
Andy Knight Ltd, Furniture Fabricator
2025
HAPPY BETSY SS25
PHOTOGRAPHY and ART DIRECTION for Happy Betsy SS25 capsule collection.
COLLABORATORS
Betsy Leung, Fashion Designer
@jjennaartistry, Make Up Artist
2025
ADIDAS X 100 THIEVES
ART DIRECTION and DESIGN for adidas x 100 Thieves.
For the second drop of adidas x 100 Thieves Vinnie Hacker wanted to create a campaign that celebrated the fans and his love for Japan, so we created a campaign and accompanying zine centred around the early 2000s Japanese streetwear magazine aesthetics.
The 100 Thieves team wanted to have a manga one shot in the zine that paid homage to their community, so after developing
a heist narrative involving the 100T fans we worked with manga illustrator Fabio Salernitano to bring the one shot to life.
Taking inspiration from video
game pixel art & the main motif of the collection we created an embossed flame pattern sleeve to house the large format zine.
COLLABORATORS
U DOX, Creative Agency
Nate Guenther, Photographer
Miso Dam, Stylist
Leibi Carias, HMU
Fabio Salernitano, Illustrator
2024
SHOVEL DANCE COLLECTIVE
PHOTOGRAPHY and ART DIRECTION for Shovel Dance Collective’s latest album titled “The Shovel Dance”.
COLLABORATORS
Shovel Dance Collective 2024