London-based Creative working across Art Direction, Design and Photography. Primarily creating narrative-lead outcomes that incorporate both digital and physical methods. 

Currently working as a Senior Designer / Art Director at U DOX. 

Please reach out for collaborations and freelance opportunities or to request a portfolio.

Selected clients & collaborators include:
Adidas
Asprey
Bihan Lin
Calm
Depop
DoBeDo
Happy Betsy
Havaianas
Hermes
One & Only
Prada
Shovel Dance Collective
System Magazine
Stussy
Timberland
Tyrone Lebon
Zara
Zachary Anderson


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DAME X

ART DIRECTION and DESIGN for DAME X.

Building on our “Always Dame Time” creative from Dame 9 we created a campaign that spotlighted the uncompromising build quality of the Dame X at it’s low low price of just $90!!

Using reference points from 90’s tele-shopping, we created a campaign in the form of an infomercial that blurs the lines between fiction & reality.

COLLABORATORS
U DOX, Creative Agency
Jason Nocito, Photographer
Sweetie Pie, Director Duo
Kelly Grace, Production Designer
Zoey Radford Scott, Stylist
Gina Barrington, Hair Artist
Maggie Kerr, Make Up Artist
Bus.Group, 3D Product Images

2025