HAPPY BETSY



ART DIRECTION, PHOTOGRAPHY and GRAPHIC DESIGN for Betsy Leung’s 2022 MA Collection, titled ‘HappyBetsy’. The collection is a punk re- interpretation of Cinderella’s fairy Godmother’s dress.

Following a punk ethos, the logo was designed to be energetic, hand-written and varied from poster to poster. The lookbook was accented with frames and details inspired by early illustrations of Cinderella.


COLLABORATORS

Betsy Leung, Fashion Designer 
@jjennaartistry, Make Up Artist